2022-2024. Lead industrial designer on flagship product.

ID, CMF, packaging, accessory design, visualization, optical engineering.

Conceptual ID work Aidan Doan & Lee Hendrickson.

Karoo is the first bicycle computer to be sold factory kitted with bicycles. My main goals with this project were to improve the button ergonomics, perceived size and screen visibility compared to our last product, the Karoo 2. I spent 2 years working with a product design engineer and a contract manufacturer in Taiwan to bring this project to life.